Web Design

CIMB App

CIMB OCTO is CIMB Bank’s next‑generation digital banking platform (both web & mobile), designed to replace the older CIMB Clicks app. It aims to provide a more personalised, intuitive, secure, and flexible banking experience for retail and business customers.

A typical project lifecycle for CIMB OCTO might have included these stages (based on what the public sources reveal):

  • Research & Planning
  • Design & Prototype
  • Backend Architecture & Technology Stack Setup
  • Implementation (Web & Mobile)
  • Testing, Feedback & Iteration
  • Launch & Post‑Launch Enhancements

 

Timeframe

1 Year

My Role

Full Cycle Web & Product Development

Project Goal

UI/UX, Git, Development

Services

Team work for Design
User Reserch
Front-End Development

Development and Digital Marketing Strategy for CIMB OCTO App:

Target Audience, Design Marketing Content , modern, secure, and user-centric banking solution

Working with the CIMB team on the OCTO project was an invaluable experience that highlighted the importance of putting the user at the center of every decision. The focus on deeply understanding customer needs and enabling personalization significantly enhanced user engagement and satisfaction. The agile, iterative development approach fostered close collaboration across design, development, and business units, allowing for quick adaptations and continuous improvement.

Technically, adopting a microservices architecture proved essential in delivering a scalable, flexible, and secure platform, while maintaining a seamless and consistent experience across both mobile and web applications. Security was treated as a top priority, integrating multi-layered protections without compromising usability, and ensuring compliance with stringent banking regulations.

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OrganiCup

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Timeframe

6 Months

My Role

Full Cycle Web & Product Development

Project Goal

Reposition visual brand, Generate new enquiries

Services

Branding
Web Design
Product Development
Content Writing

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Dgital Marketing

Specialize in creating and executing comprehensive digital marketing strategies that encompass social media management, content creation, paid advertising, SEO, email marketing, and analytics. By leveraging data-driven insights, we optimize campaigns to maximize engagement, brand awareness, and conversion rates. Our team is adept at managing multi-channel campaigns across platforms such as Facebook, Instagram, Google Ads, LinkedIn, and emerging digital channels to ensure targeted reach and effective communication.

Social Media Management: Managing profiles, posting, and engaging on platforms like Facebook, Instagram, LinkedIn, and Twitter.

Paid Advertising (PPC): Running paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads, etc.

Email Marketing: Designing and executing email campaigns to nurture leads and retain customers.

Analytics & Data Interpretation: Using tools like Google Analytics to track and analyze campaign performance.

Experties

Digital Media Marketing, Paid Advertising (PPC),Email Marketing

Project Goal

Grow your business with Us

Services

Digital Media Marketing
Conversion Rate Optimization (CRO)
PPC

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specialize in comprehensive digital marketing solutions, driving measurable growth through expertly managed Google Ads and Facebook Ads campaigns. Our Google Ads strategies focus on targeted keyword research, optimized bidding, and conversion tracking to maximize ROI and attract high-quality traffic. On Facebook, we manage a variety of ad formats, including ticketed events, to engage specific audiences and boost event attendance or product sales through precise targeting and creative messaging.

Complementing our paid advertising expertise, we design and execute effective email marketing campaigns that nurture leads, enhance customer retention, and drive repeat business. By combining data-driven insights across these channels, we deliver integrated marketing solutions that increase brand visibility, engagement, and revenue.

E-commerce

With a strong foundation in e-commerce solutions, we design and develop user-friendly online stores that deliver seamless shopping experiences. From product catalog management and payment gateway integration to inventory control and customer relationship management (CRM), our solutions are tailored to streamline operations and boost sales. We also implement strategies such as conversion rate optimization (CRO), remarketing, and personalized customer journeys to enhance customer retention and increase lifetime value.

Together, our expertise in digital media and e-commerce enables us to support businesses in navigating the digital landscape effectively turning visitors into loyal customers and driving sustainable growth.

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