Adresta doesn’t just think of NFTs or digital certificates. We believe in cross-industry ecosystems. The purpose of an ecosystem lies in the power of collaboration and to offer the participants a value proposition they can’t provide alone.
Our ambition is to create a scalable global digital ecosystem for the luxury industry, bringing players from other sectors together to provide a seamless never-before-seen customer experience.
We began with in-depth research to understand Adresta’s users, market, and luxury brand positioning. User personas and journey mapping guided us in refining core app flows like browsing and ownership verification. Low to high-fidelity wireframes and elegant UI designs were created to reflect premium aesthetics.
Interactive prototypes were tested for usability, focusing on trust and smooth experience. Final designs were handed off with developer specs, followed by tracking and post-launch iterations.
My Role
- UI/UX Design,
- Art Direction
- Front-end Development
Company details
- Company — Adresta
- website — https://adresta.ch/en
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